But some people are very lazy. So they really want a camera that isn't hard to carry around. They think their pockets are really camera bags. They would love controls but are too lazy to use the controls so they really want a camera that DOESN'T give them control. They want to be unique so they use the same program 800,000,000 other people use to make their camera phone photos look acceptable, in a 1960's, distressed, piece of crap, way. Like everyone else. But if it's fun and nobody gets hurt....
If they decide to use a cellphone as a camera then they have a ready ally in their excuse about their photos looking like hammered crap. They can blame the "camera." After all, "it's only my iPhone." The lens is short (and fixed) the sensor is tiny and the ergonomics suck. But if it's fun and nobody gets hurt....
So, like the Lomo cameras that promise magic by taking away most choices, "iPhone-ography" is just another way to abdicate control over your images, and your vision. But if it's fun and nobody gets hurt....
And who benefits? The people who profit from making unwieldy crap to glue to your phone, or clip to your phone in an attempt to help you try to wrest back some modicum of control. The people who have photo sharing websites that depend on you to create free content to wrap around their advertising delivery system to sell online ads and make money from your friends fulfilling their obligation to go look at the crap you did on your phone that could have been so much better if you hadn't been too lazy to use a real camera. The people at AT&T who sell you unlimited data plans so you can upload crap that you would have been too embarrassed to show back when you had the energy to actually carry your camera around with you. The stockholders at AT&T. The people at Hypsteriagram who sell you, and millions of others, software to make your "one of a kind" images that look like everyone else's "one of a kind" images.
I know that Apple worked hard to make their phone adequate at taking documentary images.
So what do I know about iPhone-ography? It's a lot like playing Solitaire. And just as rewarding. Buy a phone for talking. Text if you absolutely must. But, if a subject is worth photographing then pull out your "A" game and go for it. Or put your multi-tool back in your pocket and get on with your life. Don't crawl when you can run.
Someone will write to rebut. And I will agree in advance. Picasso and Leonardo da Vinci could make great art with an iPhone. They could make great art with mud on a stick. Use the right tool for the right job.
I love food and I love photographing food. If it's well done it's a joy to all the senses and, as the great anthropologist Margaret Mead pointed out, sharing food is a bonding ritual that brings people together and makes them part of a shared tribe. Have you ever wondered why the best sales people are never in the office huddled over a hot Facebook page? They are all out at lunch with their clients, building bonds and closing deals...
When I shoot food I like to do it with big, soft lights. But that shouldn't surprise you as I love to shoot just about everything with big, soft lights. In this case I was slamming photons through 4x4 foot Chimera diffusion panels with 18 and 28 inch beauty dishes powered by Elinchrom monolights. One on the left, one from the back right and always with a little bit of passive (bounced) fill from yet another panel. The final light is a gridded fixture on the that yellow wall in the background.
While I love all my little, pixie cameras I really like the way my bigger Canons bite into food with a combination of high resolution and sharpness, tempered with the ability to do narrow slices of focus. I'm pretty sure I was shooting with the 1DS Mk2 for all but the available light set up shots like the one of the hands, below. Those were done with a Canon 5D Mk2. I used three lenses: the 24-105L, the 70-200L and the 50mm Macro 2.5. Next time I'll also take along a 90mm Tamron SP macro or a Canon 100mm 2.8 L. Just for a tighter, closer point of view---when needed.
Since the images would be used together on a website I tried to keep the lighting uniform and to keep the post processing as uniform as possible. While every dish asks for its own "special" lighting the reality of most commercial food assignments, whether they are for cookbooks or websites, is that the images all need to work well together and seem to have come from the same chef and the same kitchen. Continuity trumps novelty.
Usually I don't ask for input from my assistants but Amy has such a good sense of color and balance that I found myself including her in art direction and styling decisions. An assistant is great to have on a shoot that lasts for hours and hours. Sometimes we take turns having fresh viewpoints and so keep the energy high. We took our overall creative cues from our client, Lane and his collaboration with chef, Juan José Garcia. While I was "in charge" of the lighting and compostions the authority for the look and feel of the food definitely came from them. And that's only fair given that they are the ones who will eventually have the responsibility to implement the images into the marketing.
We began our set up around two in the afternoon and started shooting food about an hour later. The hard part is setting up and getting everyone to agree about the initial lighting and styling because those decisions will set the stage for the entire project. We wanted clean, unaffected, images of food without any nod to campy, mainstream Tex Mex cues. No sombreros. No primitive earthenware. No accessorizing with frosty margarita glasses. Just the pure food.
While the cuisine at Manuel's is Mexican it harkens more to the more refined ethos of interior Mexico and environs like San Miguel de Allende. No re-fried pinto beans or orange rice. Just premium ingredients done with an eye for simple and elegant presentations. The restaurant is classic modern-urban-chic.
Once we start rolling everyone on the team develops a sense of rhythm and timing. We work a dish until we find angles we like and then work it some more. We move on when the next dish comes hurtling out of the kitchen, steaming hot. It's always accompanied to the table by the chef who fine tunes the plate and determines the right "point on the compass" we need to aim for. Then he steps back and we start to play, and rotate the dish, and work with camera height and angle.
I've done food every which way and I'll be the first to admit that some of my favorite images have come from a medium format square cameras with a long lens and an extension tube (or two). That, and transparency film. But time moves on and we shoot differently now. We're looking for multiple points of view and magnifications and we know that the images will head towards a web page a lot more often that they will head to a full page in a magazine or a point of purchase poster. In this regard the full frame 35mm style camera is a great compromise and, for most stuff, all we need.
If I had to choose one lens it would be a 100mm focal length. Perfect for tight shots and more formal looking constructions than shorter lenses and, at close focus distances it does narrow DOF just right. Funny, I own (and like very much) the Tamron 90mm macro but, while I was sitting here writing this, my drug pusher.....I mean my camera salesperson at Precision Camera called "just to let me know" that they'd gotten a lightly used Canon 100mm 2.8 IS L macro lens in on trade. He put it aside for me "just in case it was something I might need..." No wonder Belinda and my accountant have voodoo dolls of him on their desks... (I kid but I love to hear about inventory I might want. That's where so many bargains reside.)
Every once in a while I'd head over to the kitchen and watch the chef and staff prepare the next dish, or, since we were in a working restaurant, the dishes they were sending out to their customers. The Chili Relleños above and below were shot at some sinister high ISO like 6400 as they came out thru the pass. The IS in the 24-105mm L is the savior of those who are addicted to coffee...
All during the shooting we were sampling the dishes we'd just finished shooting and washing them down with a chaotic mixture of good coffee and better wine. We wrapped up the food portion of our project around 9:30 that evening and then sat down in the patio to share a wonderful meal and three or four bottles of wine with the owners and the marketers. We talked about food and wine and travel. It was a lovely day. The kind I wish we could have liberally scattered through each year.
There's something so much more comfortable about a slow, happy meal, under strands of lights and with good friends than anything you might find on your computer or on TV. And the memory lingers like those from a vacation. And that's just what I want from a fine restaurant.
We went on to shoot lifestyle a few days later. But that's another story...